The Fácil Blanco Brand Journey
Stepping into the fashion scene 2 years ago with a commitment to being a forerunner in the slow fashion movement—taking our part in revolutionising the way fashion is designed, crafted and consumed—was an exciting first move for Fácil Blanco. Since then, we have gone from strength to strength and built a beautiful following of loyal customers through our dedication to superior craftsmanship, the use of luxurious 100% natural Italian linen, exceptional service to our customers with a superb online shopping experience, and at all times a clear eco-friendly ethos.
As our readers, followers and customers, thank you for being a part of this incredible 2 year journey. Below are some of our favourite moments and key milestones, and as always, sharing it with you—along with our shared passion for linen fashion—is the #1 highlight.
Brand Launch & Collection One
Proudly born in Dubai, we became a brand for the style seekers, the sun lovers, the sophisticated and the all natural- through luxurious, fashionable ready-couture 100% natural Italian linen garments, inspired by international clothing styles and our commitment to the earth. Coupled with our launch as a high-end online boutique providing free shipping and delivery to 220 countries, our position within the fashion industry has become unique, helping to fill a gap in the market for fashion consumers around the globe who want to shop consciously without compromising on style or luxury.
High End Fashion Magazine Features
From the beauty of our unique, white linen clothing designs came attention and the chance to be featured in a multitude of high end fashion magazines, such as Vogue Arabia, Harper’s Bazaar Arabia, Esquire Middle East, Condé Nast Traveller Middle East, Men’s Health, MOJEH and Cosmopolitan. What an honour it has been to be featured in their magazines both online and in print.
It also presented us with the opportunity to work with high profile fashion and lifestyle influencers from around the world, showcasing how our luxury linen clothing fits into travel and everyday leisure.
Sourced by Resort Boutiques
Our first step into a brick and mortar store was through waterfront resort boutiques wishing to stock Fácil Blanco ready-couture for their customers, amongst their perfectly curated collections of luxury fashion labels. White linen being the fabric of choice for resortwear and our clothes being both stylish and comfortable, it was the perfect match.
Linen Essentials Launch
To provide a more deeply enriched experience for our customers and linen lovers, it was with great excitement that we launched our Linen Essentials range in 2018. A highlight from this collection is our custom designed "Dubaian" fragrance, created from the Hymenocallis flower that had inspired the iconic Dubai building, the Burj Khalifa.
Collection Two Launch
Drawing inspiration from the Mediterranean and details of the sea and sky, Collection Two was born. With additional resources under our belt we took the launch of our second collection to the next level, pushing the limits of our brand including the incorporation of colour into our photoshoots, utilising international models and capturing imagery of our clothing in iconic locations and the most luxurious settings.
The most recent exciting new chapter for Fácil Blanco was being approached to become a part of boutique 1422, the world’s first ready-couture store opening as part of Fashion Week with the most high profile designers. This store has recently opened, becoming home to our first, very own boutique space. Having been invited to be involved in this revolutionary project for the fashion scene in Dubai – particularly being a new brand, only 2 years old – has been a testament to our hard work and dedication to providing only the very best, ethical and sustainable luxury fashion.
You can find our boutique at 1422 Store, Citywalk II, Dubai, United Arab Emirates.
The past two years have only been the very beginning for Fácil Blanco. What’s next you may wonder? Collection Three, here we come…